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Bachelor of Arts with Honours in Media and Communications

Coventry University

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This programme is developed to address the rapid shift to forms of employment within the cultural and media industries based around complex, convergent and new digital media configurations. Both in its curriculum and modes of study, learning and assessment, the course addresses patterns of cultural and media production and consumption prevalent with the contemporary workplace, developing in students a wide range of skills, transferrable knowledge and practical competences which allow them to thrive in the relevant and current fields of employment. 

Career opportunities

  • Advertising and Marketing
  • Journalism
  • Public Relations
  • Publishing, etc


Professional Membership

Students automatically become student members of The PSB Academy Student Chapter of Institute of Public Relations of Singapore (IPRS)

Programme Structure

Programme Duration

The programme can be completed between 16* and 28 months for both full-time and part-time pathways.

*Advanced standing may be granted for applicants with relevant diplomas/advanced diplomas.


Programme Structure

Students will undertake 12 modules, which will be delivered over four trimesters.
Each academic year is divided into three trimesters commencing March, July and November.

Mode of Assessment 

Assessment for this programme may include assignments, tests, projects and final examinations.


Year 1
• Understanding Media Configurations
• Critical Media Methods
• Media, Culture and the Creative Industries
• Postdigital Regions: Space and Place
• Placing Popular Culture
• Reflecting on Creative Practice
• Academic Writing for Arts and Humanities

Year 2
• Thinking Media Configurations
• Planning for Professional Experience
• Academic Writing 2: Developing Skills in Academic Writing
• Postdigital Nations: Systems and Networks
• Careers in the Media
• Public Relations and Social Media

Year 3
• Engaging with Media Configurations
• Research Design
• Postdigital Worlds
• Dissertation
• Academic Writing 3: Writing Skills for Dissertation and Research Project


Mode of Delivery



Requirements for Graduation

Upon successful completion of all required modules.



March, July, November


Admission Criteria

Local Student Admission

Admission Requirements

● GCE A Levels (3 A-level passes which must include a business-related subject such as Business, Economics, and Mathematics or similar); OR
● Polytechnic diploma in Media and Communications-related fields; OR
● Completion of Diploma in Media and Communications from PSB Academy; OR
● Diploma/Advanced Diploma from private institutions

Applicants who do not meet the above requirements will be assessed on a case by case basis

English Language Requirement

● English Language at GCE ‘O’ levels at grade C or above; OR
● IELTS of 6.0 in overall; OR
● Completion of PSB Academy’s Certificate in English Proficiency Advanced Leve

International Student Admission

Admission Requirements

For more information on international students' entry requirements, please click here.

English Language Requirement


Programme Fees

  Per Module Per Year
Year 2 S$1,733.40 S$10,400.40
Year 3 S$1,733.40 S$10,400.40
Total S$20,800.80 



- All fees inclusive of 7% GST and may be subject to change annually

- Programme fee excludes textbooks

- Click here to view other charges for students

- Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.


Financial Aid / Available Grants

Please click here to view financial aid and available grants.


Local Applications

How to Apply

Please bring along the required documents below to come to our admission office @ PSB Academy City Campus (Marina Square) to register during our operating hours (Weekdays: 9am to 7pm and Saturday: 9am to 5pm)

  • 1 x passport-size photo (hardcopy or JPEG softcopy)
  • Copy of NRIC
  • Copy of all post-secondary/tertiary certificates and transcripts
  • Non-refundable application fee of $107

Payment Modes Accepted:

Admissions Office: Cash | Cheque | NETS | Debit Card | Credit Card

International Applications

How to Apply

Please click here to view application procedures.