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Bachelor of Business

The University of Newcastle Australia

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The Bachelor of Business is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia Faculty of Business and Law. It is a full-time program which starts with broad core courses and then progresses to one of the major sequences of study offered below:

  • Entrepreneurship and Innovation;
  • International Business;
  • Leadership & Management and Marketing;



Innovation and Entrepreneurship

The Bachelor of Business with a major in Innovation and Entrepreneurship is a programme which will allow students to gain vital skills and knowledge enabling them to think creatively and distinctively in new situations and reduce risk in professional practice. Innovation & Entrepreneurship are at the forefront of economic growth both domestically and internationally. The entrepreneurship and innovation gives students the confidence and skills to launch exciting new business ventures. This major can lead to a career in consultancy or management, creating success and maintaining value, across a range of organisational structures. This major provides the skills required to develop entrepreneurial ideas into successful new ventures, or work within existing businesses in a creative and innovative way.

Career Opportunities

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Social Entrepreneur
  • Business Analyst/ Consultant
  • Sales and Marketing
  • Social Research Specialist
  • Community Engagement Executive/ Manager
  • Branding and Promotions
  • Business Owners
  • Business Partners
  • Sales and Marketing
  • Business Planning & Innovation
  • Marketing Research/ Research and Development

International Business

The Bachelor of Business with a major in International Business is a programme that allows you to develop the skills needed to operate in a rapidly changing worldwide marketplace. As more organisations go global, specialists in international business are increasingly sought after by employers. These organisations require staff that can understand and negotiate the intricacies of conducting business with stakeholders in other countries where political, social, cultural and religious factors influence business practices. The understanding of global markets developed in the international business major is also highly valued in sectors such as finance, manufacturing, IT and energy and resources.

International business gives you an understanding of global markets and develops the skills needed to operate in a rapidly changing worldwide marketplace. This major will support careers in organisations with an international outlook, allowing you to understand and analyse the framework for global business.

Career Opportunities

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Specialists in international-related business and organizations
  • Regional/ International Business Development Manager
  • Importer / Exporter
  • Foreign Affairs and Trade Officer
  • Sales & Marketing
  • Human Resource Management
  • Operations and Logistics
  • International Relations/ International Trade
  • Global Entrepreneur
  • Other areas include Financial Services, Trading Sectors, Property Development,
  • Education, Tourism, Hospitality, Finance, Healthcare

Leadership & Management and Marketing

The Bachelor of Business with a major in Leadership & Management and Marketing is a programme which will groom you to be more business-savvy in order to prepare for the exciting challenges in the new economy. It is an excellent all-rounded choice for those who wish to progress in a business management career. This programme is one of the most popular and dynamic degrees offered by The University of Newcastle, Australia.

Career Opportunities

As a graduate of this programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Business Management
  • Retail Management
  • Advertising & Promotions Management
  • Industrial Relations
  • Marketing
  • Small & Medium Enterprise Management
  • Foreign Economic Relations
  • International Trade
  • International Marketing & Investments
  • Tourism & Hospitality Management

Programme Structure

Programme Duration

This programme can be completed within 24 months. With approved exemption granted by the University, it may result in shorter duration and fee reduction.

PSB Academy Diploma in Business Administration (with specific elective modules) holders can complete the programme within 16 months,

Programme Structure

  • This programme consists of 24 modules
  • 4 modules are taught in each semester/trimester

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.


Trimester 1

(4 months)

Trimester 2

(4 months)

Trimester 3

(4 months)
1st Year 4 modules 4 modules 4 modules
2nd Year 4 modules 4 modules 4 modules

Students can opt to transfer and/ or complete their studies in Australia after a trimester completion. Student who transfers to Australia will be required to pay tuition fees applicable on-campus at the time of commencement at The University of Newcastle.

Assessment and Examination

Assessments may include assignments, tests, projects and final examinations.

Programme Outline

Students can check with our programme consultants on the applicable modules for the respective majors. 

Delivery of modules may not follow the sequence as shown and are subject to change.

Course Code  Course Name
ACFI1001  Accounting for Decision Makers
ACFI1003   Introduction to Finance
ECON1001 Microeconomics for Business Decisions
ECON2001  Intermediate Microeconomics
ECON2002  Intermediate Macroeconomics
ECON3003  Global Trade and Finance
IBUS1000  Managing International Business Risk
IBUS2001  Cross-Cultural Management and Negotiations
IBUS2003  International Trade Logistics
IBUS3000  International Business Strategy
IRHR2270  Introduction to Human Resource Management
IRHR3540  International Human Resource Management
LEGL1001  Foundations of Law
LEIS1130  Leisure Behaviour and Development
LEIS3000  Managing Events
MKTG1001  Foundations of Marketing
MKTG2010  Marketing Research
MKTG2101  Consumer Behaviour
MKTG3000  Strategic Marketing Management
MKTG3002  Digital and Social Media Marketing
MKTG3040  Services Marketing
MKTG3060  International Marketing
MNGT1001  Introduction to Management
MNGT1002 Introduction to Entrepreneurship and Innovation
MNGT2002  Business Venturing
MNGT2003  Entrepreneurial and Innovation Diversity
MNGT2005  Leadership and Ethics
MNGT3002  Knowledge Management
MNGT3004  Organisational Structures & Design
MNGT3006  Entrepreneurial Strategy
MNGT3007 Social Entrepreneurship
MNGT3008  Advanced Innovation Management
MNGT3011  Leading Organisational Change
MNGT3012  Strategic Business Management
STAT1060  Business Decision Making
TOUR3000  Tourism and Environmental Management
TOUR3001  Destination Development
TOUR3003  Tourism Marketing



Full-Time: January, May and August

Programme Details

Contact Hours

Full-Time: 973 (average)

Maximum Candidature Period

Undergrad programme of 240 units: 8 years

Undergrad programme of 320 units: 10 years

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Some modules may be delivered by our university partners’ teaching staff in an intensive block mode.

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

The University of Newcastle, Australia Degree Programme

  • GCE A Levels (minimum 3 A- level passes including Mathematics, excluding General Paper) and meeting the minimum entry requirement of the programme; OR
  • Diploma from a local Polytechnic or other recognized institutions; OR
  • Completion of the Foundation of Business Studies from PSB Academy; OR
  • Other Diploma or equivalent qualification would be assessed on a case by case basis

Applicants with Diplomas or Advanced Diplomas in related studies from polytechnics or other recognised institutions may be considered for advance standing into the Year 2 programmes. Click here to find out more on your eligibility. 

International Student Admission


Local Student & International Student

Programme Fees: S$1,712.00 (Per Module)

16 - 20 Months (16-20 Modules)

Eligible for:

  • Local Polytechnic Diploma (Business related)
  • Advanced Diploma(Business related)
  • Or equivalent



S$27,392* - S$34,240*

 24 Months Programme (24 Modules)

 Eligible for:

  • GCE A Level
  • Local Polytechnic Diploma
  • PEI Diploma(Non-Business related)
  • or equivalent





1st Installment


2nd Installment


3rd Installment


4th Installment


5th Installment


6th Installment


Total Fees



Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fees exclude textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.


Local Applicants

International Applicants