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Bachelor of Communication

The University of Newcastle Australia

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Today, with the advent of new media, the face of news reporting and presenting has changed dramatically, one has to be creative and innovative to please an ever-demanding audience and to keep them on the edge of their seats.

The Bachelor of Communication with a major in Public Relations and Journalism is designed to provide you a solid understanding of the theory and the practice of communication in a global environment that is both complex and rapidly changing. You will learn to work creatively and analytically in the communication and cultural industries, and for further study and research in the discipline.



Career Opportunities

As a graduate of the programme, you will be equipped to take advantage of career opportunities in the following professions:

  • Public Relations
  • Media Research and Analysis
  • Journalism
  • Audience Research and Analysis
  • Corporate Communication
  • Radio Broadcasting and Journalism
  • Marketing Communication
  • Research and Policy Development
  • Professional and Creative Writing

Programme Structure

Programme Duration

This programme can be completed within 24 months*.

*With approved exemptions of up to 12 modules from relevant qualifications.

For PSB Academy Diploma in Business Administration graduates:
This programme can be completed from 16 months.


Programme Structure

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.


Trimester 1

(4 months)

Trimester 2

(4 months)

Trimester 3

(4 months)
1st Year 4 modules 4 modules 4 modules
2nd Year 4 modules 4 modules 4 modules


Students can opt to transfer and/ or complete their studies in Australia after a trimester completion. Student who transfers to Australia will be required to pay tuition fees applicable on-campus at the time of commencement at The University of Newcastle.

Assessment and Examination

Assessments may include assignments, tests, projects, and final examinations.

Programme Outline

This is an accelerated programme which allows a typical 3-year programme to be completed in 2 years.

Academic Year 1 & Year 2:

The University of Newcastle Australia Degree Programme

1st Trimester
  • Introduction to Digital Communication
  • Introduction to Professional Writing
  • Introduction to Communication Theory
  • Elective
2nd Trimester
  • Audience Studies
  • Introduction to Journalism
  • Foundations of Media Production
  • Introduction to Public Relations
3rd Trimester
  • Public Relations Writing
  • Feature Writing
  • Creative Industries Entrepreneurship
  • Media, Law, Ethics


Academic Year 2 & Year 3:

The University of Newcastle Australia Degree Programme

4th Trimester
  • Developing Multimedia Publications
  • Radio Journalism
  • Public Relations Strategy
  • Elective
5th Trimester
  • Television Journalism
  • Public Affairs and Communication
  • International Media Studies
  • Advanced Public Relations Studies
6th Trimester
  • Public Relations Campaigns
  • Communication, Creativity and Cultural Production
  • Communication and Discourse
  • Journalism

Delivery of modules may not follow the sequence as shown and are subject to change.


Full-Time: August

Programme Details

Contact Hours

Full-Time: 812 hours (average)

Maximum Candidature Period

Undergrad programme of 240 units: 8 years

Undergrad programme of 320 units: 10 years

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria



Local Student Admission

Admission Requirements

 The University of Newcastle, Australia Degree Programme

  • GCE A Levels (minimum 3 A- level passes including Mathematics, excluding General Paper) and meeting the minimum entry requirement of the programme; OR
  • Diploma from a local Polytechnic or other recognized institutions; OR
  • Completion of the Foundation of Business Studies from PSB Academy; OR
  • Higher NITEC; OR
  • Other Diploma or equivalent qualification would be assessed on a case by case basis


Language proficiency

  • GCE 'O' level credit in English; or
  • TOEFL score of 525 with a Test of Written English (TWE) of 4.0 in the paper based test or a score of 203 with a 4.0 in the Essay Rating in the computer based test; or
  • Minimum IELTS (Academic) score of 6.5, with no sub-test score is less than 6.0

International Student Admission

Admission Requirements

For more information on international students' entry requirements, please click here.


Local Student

Programme Fees: S$1,631.75 (Per Module)

16 - 20 Months (16-20 Modules)

Eligible for:

  • Local Polytechnic Diploma (Business related)
  • Advanced Diploma(Business related)
  • Or equivalent



S$26,108.00* - $32,635.00*

 24 Months Programme (24 Modules)

 Eligible for:

  • GCE A Level
  • Higher Nitec
  • Local Polytechnic Diploma
  • PEI Diploma(Non-Business related)
  • or equivalent


Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fees exclude textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.

International Student

Programme Fees (International Admissions)



1st Installment


2nd Installment


3rd Installment


4th Installment


5th Installment


6th Installment


Total Fees



* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students

Local Applications

How to Apply

Please click here to view application procedures.

International Applications

How to Apply

Please click here to view application procedures.