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Bachelor of Commerce (Marketing) (PT)

University of Wollongong


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Overview

Introduction

We witness Marketing at work in almost all aspects of our daily lives. How do consumers make decisions on the acquisition of products and services? What influences have an effect on consumers’ choices? How do businesses know what their customers want to buy and who they want to buy it from? How do businesses convince their customers to choose them over other providers?

This is the essence of Marketing - bringing   consumers, products and services together. The study of Marketing provides one with knowledge and skills to generate products and services that define customers’ needs, and position them in the market with effective promotion, pricing and distribution strategies. It is also geared towards problem-solving and management decision making, where students learn how to analyse, plan, organise, motivate and control the marketing process.


Accolades

 

 

 

Our University Standing

 


Professional Recognition

Graduates of the course are eligible for membership of the following:

  • Australian Marketing Institute (AMI)
  • The Communication Council (TCC)  
  • Australian Market and Social Research Society (AMSRS)

Programme Structure

Programme Duration

This is a 2 year part-time programme.

Programme Structure

This programme comprises of 16 modules which includes 8 major modules and 8 electives. 

Note: Students may be required to undertake additional modules or bridging units if deemed necessary upon assessment by the University.


Programme Outline

Programme Modules
  • Accounting Fundamentals in Society
  • Statistics for Business
  • Economic Essentials for Business
  • Introduction to Management
  • Business Communications
  • Principles of Responsible Business
  • Introductory Principles of Finance
  • Marketing Principles
  • Introductory Marketing Research
  • Consumer Behavior
  • Services Marketing
  • Integrated Marketing Communications Strategy
  • Digital Marketing
  • International Marketing
  • Marketing Strategy
  • Tourism Marketing
  • Integrative Business Capstone
  • Organisational Analysis
  • Management of Change
  • Operations Management
  • Responsible Leadership
  • Management and Electronic Business
  • Organisational Behaviour
  • Strategic Management

 The delivery of modules may not follow the sequence as shown and is subjected to change.


Intakes

Part-time: January, May & August every year

Programme Details

Contact Hours

Part-Time: 640 hours

Maximum Candidature Period

Maximum of 10 years to complete the BComm. However, it is strongly advised to finish within 7 years.

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Some modules may be delivered by our university partners’ teaching staff in an intensive block mode.

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

The minimum entry requirements are:

  • Relevant PSB Academy Diploma; OR 
  • Relevant Polytechnic Diploma

Relevant Polytechnic Diploma holders may be eligible for further advanced standing/exemptions. Applicants with non-relevant Diplomas, or non-related qualifications, may also apply, but all applications will be assessed by the University on a case-by-case basis. The final decision rests with the University.

International Student Admission

Admission Requirements

For more information on international students' entry requirements, please click here.

Fees

Local Student

Total programme fee: S$25,423.20* - S$38,134.80*

Singaporean/PR graduates of PSB Academy are entitled fee rebates for subsequent programmes. Please contact our Programme Consultant for more information.

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.

Local Applications

How to Apply

Please click here to view application procedures.