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Diploma in Business Administration (Marketing Management) (PT)

PSB Academy


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Overview

Introduction

Marketing Management is about aligning the firm's marketing and sales activities to stay competitive and profitable in business. Professionals with expertise in marketing processes are very high in demand to handle complex challenges in an increasingly globalised environment.

The Diploma in Business Administration (Marketing Management) is designed for those who want to acquire knowledge and skills in modern marketing and sales management. Participants will also develop creative and analytical skills in making decisions relating to the marketing function.

At the end of this programme, students will be able to:

  • Understand the theoretical and practical aspects of marketing and sales management
  • Understand how to improve their creative and  analytical decision-making skills
  • Apply these specific functional management skills  to increase the productivity and business efficiency in their areas of responsibility
  • Assume higher levels of responsibility within specific functional management areas as a result of newly acquired /improved skills

Programme Structure

Programme Duration

The programme can be completed within 12 months for the part-time pathway.

Programme Structure

This programme consists of 8 modules, amounting to a total of 236 contact hours.

Assessment and Examination

At the commencement of each module, students will be provided the assessment mode and weightings for the module. Most modules have several points of assessment, which may include assignments, tests, projects and final examinations.


Programme Outline

Core Modules

  • Business Decision Making
  • Macroeconomics
  • Management
  • Marketing
  • Principles of Accounting
  • Consumer Behaviour
  • Marketing Communications
  • Communication and Information Systems

The delivery of modules may not follow the sequence as shown and is subject to change.


Intakes

Part-time: January, April, July, October

Programme Details

Contact Hours

Part-Time: 284 hours

Maximum Candidature Period

Part-Time: 24 months

Delivery Mode

Lectures, tutorials and project assignments will be conducted within PSB Academy campus.  

Minimum Number of Students Before a Class Commences

Minimum 25 students are required before commencement of classes. 

Admission Criteria

Local Student Admission

Admission Requirements

The minimum entry requirements for Local Student Admission:

  • 2 GCE 'A' Levels; OR
  • PSB Certificate in Business Management; OR
  • Mature candidates (≥30 years old with 8 years work experience); OR
  • Candidates with other qualifications will be considered as case-by-case basis

International Student Admission

Admission Requirements

For more information on international students' entry requirements, please click here.

Fees

Local Student

Total Programme Fee (Part-time Pathway): S$5,264.40*

* All fees inclusive of 7% GST and may be subject to change annually
* Programme fee excludes textbooks
* Click here to view other charges for students


Financial Aid / Available Grants

Please click here to view financial aid and available grants.

Local Applications

How to Apply

Please click here to view application procedures.