A significant number of jobs in today’s economy commands no less than basic digital literacy skills, regardless of age, experience, or industry. In a global economy, knowing how to communicate and collaborate with other stakeholders using various digital tools and platforms is important, especially with the increasing focus on tech skills and its applications in our everyday lives.
No longer confined to IT-related roles, these skills are ‘marbled’ across organisational functions today. Plus, the Covid-19 pandemic has put pressure on assimilating these developments organisation-wide, from healthcare and business development to mechanics and engineering.
According to reports by Burning Glass Technologies, an analytics software company providing real-time data on job market trends, the acceleration of artificial intelligence (AI), automation, and IT capabilities are what’s driving demand for specific technical skills. Termed disruptive tech skills, these are unique and synchronous across industries.
1. Data Analytics
In Singapore, data analytics services are expected to reach $37 billion by 2022. Job positions such as Data Scientist, Operations Analyst, Healthcare Data Analyst, and Data Analytics Consultant are increasing in demand and payscale.
Professionals aiming to land roles like the above will need to acquire technical qualifications in data science and analytics. Because a large part of putting AI to work in business will require working with large data sets, this technical skill enables organisations to perform forecasting, analysis and data-driven decision-making, crucial for solving real business problems with accuracy.
2. Search Engine Optimisation (SEO)
In a world dominated by online visibility, search engine optimisation (SEO) offers more value than that, driving businesses to prioritise their SEO efforts. According to HubSpot, 61% of marketers reported that improving SEO and growing their organic presence is a top marketing priority.
From understanding the environment of the web to impacting your buying cycle, SEO can make or break your business’ long-term sales strategy. Like other in-demand tech skills (think coding!), SEO professionals are key to helping your business site dominate the real estate on Google’s Page 1, expanding customer acquisition where it matters most today – online.
3. Data Visualisation
Data visualisation helps companies translate overwhelmingly large data to meaningful information to support effective business decision-making. The ability to transpose data sets on a visual format allows for professionals from tech and non-tech backgrounds to have a common understanding of what the data means. While all organisations work on different types of data for various business objectives, they also require communicators who can map and convey the story that data tells in an effective manner.
Valued at USD 2.99 billion in 2020 and expected to reach USD 5.17 billion by 2026, this signifies an upward trend for analytically-driven businesses, emphasising a demand and growth in job opportunities that will enlist this tech skill as a must-have.
How can I prepare for a digital or tech role?
Whether you’re looking to retrain for a career shift or upskill for career opportunities, preparing for a role in the digital economy today will demand some preparation on your end. From professional development courses and diplomas to on-the-job training, you’ll need to integrate new knowledge and skills with hands-on roles for seamless transition.
Every industry and role will necessitate some level of tech or digital skills, making it prudent for professionals to ramp up their existing skills sets.
Upskilling where demand grows with PSB Academy
With an approach focused on performing in the New Economy, PSB Academy is recognised regionally for its achievements in the education sector. The School of Engineering and Technology (SET), School of Business and Management (SBM), and School of Postgraduate Studies (SPS) provide professionals with courses categorised by specialisation and qualification, primed to equip you with the practical and theoretical know-how for challenges in the modern business environment. Carve the path to a fulfilling career journey ahead.
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