Dr. Melissa Liow

Faculty Management

We are supported by a network of more than 200-strong qualified academic personnel as part of our teaching faculty. These lecturers include experienced industry practitioners who range from working professionals to industry advisors, entrepreneurs and accredited consultants. As the bulwark of our organisation, our teaching faculty share our mission and vision in nurturing talents with a global orientation, so that our graduates can be prepared for the demands of the Future Economy.

School of Foundation Studies School of Business and Management School of Engineering and Technology School of Health and Life Sciences School of Postgraduate Studies

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Assistant Director

Dr Melissa Liow Li Sa is currently the Assistant Head of School of Business and Management at PSB Academy. Dr Liow graduated with a Bachelor of Business Degree from University of Technology Sydney (UTS), Masters in Business Administration from University of Wales (UOW) and PhD in Business from International University of Malaya-Wales (IUMW).

Dr Liow has taught subjects in Marketing, Human Resource Management, and Tourism and Hospitality Management. Her research interests lie in the field of tourism entrepreneurship. Aside from her responsibilities in teaching and research, Dr Liow contributes as the Program Leader for the Hospitality and Tourism programmes at PSB Academy. She also contributes as Ex-Officio of Assessment Committee at PSB Academy.

Educational Qualifications

Doctor of Philosophy in Business, International University Malaya-Wales, 2017
Masters in Business Administration, University of Wales, 2011
Bachelor of Business, University of Technology, 1997

Professional Experiences

Assistant Head of School, Apr 2017 – Present
Senior Lecturer, PSB Academy, Apr 2016 – Apr 2017
Lecturer, PSB Academy, Apr 2012 – Mar 2016
Lecturer, Informatics Academy, Jun 2008 – Mar 2012
Executive, MDIS, Dec 2006 – Jun 2008
Front Office Manager, Impiana KLCC Hotel & Spa, Jun 2006 – Aug 2006
Front Office Manager, Pulai Spring Resort Hotel, Dec 2004 – May 2006
Front Office Manager, New York Hotel, Dec 2003 – Dec 2004

Publications

Liow, M. L. S (2021). Synthesising Resource-Advantage and Hofstede Cultural Dimensions: Customer orientation, knowledge creation and firm performance, ASEAN Journal on Hospitality and Tourism, 19(2), 125-141.
Liow, L. S. M., Chong A. L., & Yee, A. S. V. (2018). Surviving small and medium tourism accommodation business: Aligning strategic entrepreneurship orientations with industry programs. The International Journal of Entrepreneurship and Small Business, 34(1), 35-67.
Liow, L. S. M & Yeow, K. C. (2018). Managerial orientations and business performance in small and medium tourism accommodation businesses (SMTABs): A resource advantage-knowledge creation approach. International Journal of Entrepreneurship and Innovation, 21(1), 17-37.
Liow, M. L. S, Yeow, K. C., Sam, C-Y, & Heng, J. A. J. (2019). The Influence of Brand Orientation and Knowledge Creation on Organisational Performance of Malaysian Tourist Resorts, Asian Academy of Management, 24(1), 175-204.
Liow, M. L. S, Yeow, K. C., Sam, C-Y, & Heng, J. A. J. (2020). Knowledge creation process, customer orientation and firm performance: Evidence from small hotels in Malaysia, Asia Pacific Management Review, 25(2), 65-74.
Sam, C-Y, & Liow, M.L.S. (June 2021). Implications of Legalizing Gambling: A Case Study on Singapore, Asian Profile, 49(2), 113-121.