Mr. Aaron Rao

Faculty Management

We are supported by a network of more than 200-strong qualified academic personnel as part of our teaching faculty. These lecturers include experienced industry practitioners who range from working professionals to industry advisors, entrepreneurs and accredited consultants. As the bulwark of our organisation, our teaching faculty share our mission and vision in nurturing talents with a global orientation, so that our graduates can be prepared for the demands of the Future Economy.

School of Foundation Studies School of Business and Management School of Engineering and Technology School of Health and Life Sciences School of Postgraduate Studies

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Lecturer

Aaron Rao is currently a Lecturer, School of Business and Management. After a brief stint as an advertising film producer in Malaysia, Aaron decided that education is where his passion lies. He has since been teaching media and communications for over 6 years covering areas such as film production, mass communication theories, and media literacy, which also happens to be his research interest.

Aaron is also an active food and portrait photographer in Singapore having worked with multiple food and beverage and e-commerce companies.

Aside from his responsibilities in teaching, Aaron contributes as a member of Assessment Committee at PSB Academy.

Educational Qualifications

Masters of Arts, Communication (Film Studies) University of Science Malaysia, 2010
Bachelor of Arts, Communication (Film Studies), University of Science Malaysia, 2009

Professional Experiences

Lecturer, PSB Academy, 2017 – Present
Food & Portrait Photographer, 2017
Lecturer, TMC Academy, 2014 – 2017
Lecturer, Taylor’s University, 2013 – 2014
Lecturer, University Tunku Abdul Rahman, 2011 – 2013
Film Producer, Pegasus Film, 2008

Publications

“Photography in Hollywood: Image manipulation in modern Entertainment”, International Journal of Science Commerce & Humanities, ERM Publications, Vol 7, Issue 3, pp. 167-172 (2016).
“14 Years On: Erin Brockovich and Todays Mainstream Female Leads”, International Journal of Science Commerce & Humanities, Vol 2, No 8, pp. 55-60 (2014).
“Television in Singapore: An Introduction to Its Television Industry”, International Journal of Science Commerce & Humanities, Vol 5, No 8, pp. 56-61 (2014).
“Young people and New Media in Malaysia: An Analysis of Social Uses and Practices” (with Balraj, S.B., Pandian, A. and Prasad, N. V.), Journal of Arts, Science & Commerce, Researchers World. Vol 4, pp. 59-65 (2013).
“Film Censorship and Its Relevance in Modern Malaysia”, International Journal of Science Commerce & Humanities, Vol 1, No 3, pp. 74-85 (2013).
“Media Literacy in Post Graduate Video Productions”, Journal of Media Studies, a bi-annual refereed journal of the Department of Communication, Manonmaniam Sundaranar University, Thirunelveli, India. Vol 2, pp. 308 – 314 (2012)
“Young people and creative video production: A case study of media making on issues of friendship and stress among secondary school students in Malaysia” (with Prasad, N. V. and Zain, D.), Journal of Arts, Science & Commerce, Researchers World. Vol 3, pp. 83-89 (2012).