Bachelor of Business in Business Analytics

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Introduction

The Bachelor of Business in Business Analytics degree is designed for students to employ entrepreneurial, analytical, critical, and creative thinking skills and contribute to diverse and dynamic organisations.

Students majoring in Business Analytics major will develop the skills and mindset to work confidently with data, using it to enhance business decision-making. They will be able to identify business problems, manage and transform raw data, including big data, to create evidence-based solutions.

Additionally, they will learn to apply business analytics techniques to gain insights and competitive advantages, test business models, and predict outcomes. The programmes also teaches them to interpret and communicate data analysis results effectively, while addressing contemporary issues in business analytics such as ethics, data sovereignty, governance, privacy, and data processing.

Course Highlights

Double-Accredited Business School

Massey University is accredited by the Association to Advance Collegiate Schools of Business (AACSB) for Business & Accounting, awarded to only the top 6% of the world’s business schools.