Marketing Courses

Digital Marketing Courses

Harness the power of online campaigns. Our comprehensive range of digital marketing courses in Singapore equips you with cutting-edge skills to master digital platforms and strategies in today’s fast-paced marketing landscape.

Available in a range of educational pathways, from short courses to diplomas and bachelor’s degree with our UK and Australian university partners.

 

Why Digital Marketing Courses?

Take digital marketing courses best suited to your schedule and skill development needs. With our Digital Marketing diplomas, you will learn how to engage digital audience and read analytics to improve digital campaigns as well as complete the Google Analytics Individual Qualification (GAIQ) examination by Google Skillshop. Professionals and relevant private or polytechnic diploma holders can upgrade with a Bachelor’s Degree from our UK and Australian university partners.*

*Subject to University’s approval.

 

Advantages of Pursuing a Diploma in Digital Marketing and a Degree in Marketing

The PSB Academy diploma in digital marketing is meticulously designed to provide practical skills like digital campaign development, management, and a Google Analytics Certification. This hands-on approach equips students with the working knowledge needed to execute effective online strategies using paid search advertising, social media marketing, email marketing and search engine optimisation. If you’re a busy professional, our 9-month programme that is 100% online learning, Diploma in Business Studies (Digital Marketing) (E-Learning) is a convenient option for you.

Complementing this digital proficiency, a marketing degree from our partner universities offers a comprehensive exploration of broader marketing principles. Students will delve into areas such as consumer psychology and offline marketing methods, providing a thorough understanding of marketing fundamentals.

The synergy of these two paths creates a formidable skill set. Graduates who possess both a digital marketing diploma and a marketing degree emerge as well-rounded marketers, well-equipped to handle online campaigns, or to integrate both in omnichannel strategies. This dual-expertise makes them highly sought after professionals ready to tackle ever-evolving marketing challenges.

 

Digital Marketing Diploma – A Gateway to Career Success

Singapore’s strategic location as a central hub for digital marketing in Southeast Asia makes it home to numerous global marketing agencies and multinational companies with their APAC headquarters.

Pursuing a digital marketing diploma in Singapore with PSB Academy puts students close to the region’s top industry practitioners, opening doors to extensive learning and collaboration opportunities. This proximity enriches the curriculum with industry-specific insights, real-world applications, and case studies directly from these leaders — equipping graduates with the skills to navigate the specific demands and challenges of the digital marketing industry in Southeast Asia.

Furthermore, PSB Academy stands out as a prominent institution offering quality digital marketing education, with pathways for diploma students to further their studies through a bachelor’s degree in marketing from esteemed partner universities like La Trobe University, the The University of Newcastle, Australia, and Coventry University.

Singapore’s digital marketing landscape offers a wealth of networking opportunities and professional growth. Students at PSB Academy can tap into this rich environment, leveraging our strong network of industry partners for a career headstart.

 

Frequently Asked Questions About Digital Marketing Courses

What is the importance of taking a digital marketing course in Singapore?

The World Economic Forum’s Future of Jobs Report 2023 forecasts digital marketing specialists as one of the fastest growing jobs in the next 5 years. This report highlights how digital marketing skills are in high demand in an increasingly digitally connected world. Singapore is a regional marketing hub and headquarters for many global marketing agencies and multinational companies overseeing APAC and SEA operations. Attending an online marketing course and acquiring skills like paid search advertising, search engine optimisation and social media marketing, learners can significantly enhance their career prospects in Singapore to stay ahead in the digital age.

What are the key topics covered in digital marketing courses in Singapore?

Digital marketing courses in Singapore typically cover a wide range of topics, including SEO, content marketing, social media marketing, online digital campaign management, and data analytics. These comprehensive courses ensure students are well-versed in all critical aspects of internet marketing. Some courses, like the digital marketing diploma at PSB Academy, may offer industry-recognised certifications alongside their academic diploma.

Are digital marketing courses in Singapore suitable for beginners?

Yes, digital marketing courses in Singapore are designed to cater to a range of skill levels, including beginners. These courses often start with foundational concepts, gradually building up to more advanced topics, making them ideal for those new to digital marketing.

PSB Academy provides a diverse range of programmes, from short courses to comprehensive diplomas and bachelor’s degrees. We cater to foundational learners and students who wish to pursue digital marketing with a structured educational pathway.

What is the typical duration of digital marketing courses in Singapore?

The duration of digital marketing courses in Singapore can vary, typically ranging from short courses lasting a few days to more extensive diploma or bachelor’s degree programmes that can take up to a year or more. The length depends on the depth and breadth of content covered.

PSB Academy offers bachelor’s degree programmes with possible exemption for professionals or relevant private or polytechnic diploma holders subject to the partner university’s approval.

Are there any specific prerequisites for enrolling in a digital marketing course in Singapore?

Most digital marketing courses in Singapore do not require specific prerequisites, making them accessible to a broad audience. However, some advanced courses might require prior knowledge in marketing or related fields for enrolment.